Shown are examples of fantastic blog/sites that are nicely designed but get incredible search results. See links to these sites on the bottom of the posting.
Blasphemy. You bet. Close your old-fashioned website and open a hybrid blog/site. You’ll immediately realize a number of advantages. Take a look around at our site, and why we believe so strongly that this is the format of the future.
Five Reasons to Create a Blog/Site
1. Improve your Google search results (otherwise known as page rank).
Why pay for AdWords (those pesky all-text ads on Google search results) or for expensive SEO consultants? Start a blog/site and you can tailor posts to specific meta descriptions (the post’s title) and key words? And achieve great results in the central column (organic) of Google search results. It’s really not hard to choose the right descriptions and key words to be competitive, provided you’re not trying to rule generic terms like “marketing” or “advertising.” This is, by far, the number one reason to move to this blog/site approach.
2. Lower Costs
Blog/sites by their very nature are cheaper to build and maintain than custom websites. A blog/site is built on existing blog software (usually WordPress), which can then be customized with thousands of “themes” which deliver a wide variety of looks and colors. Countless “plug-ins” and “widgets” are also being invented on a regular basis which allow you upgrade your site…including everything from security to comment managements; to links to recent social media. Link a new blog/site to your current website. You won’t have to throw everything you have away. Our new blog/site (which you’re visiting right here) is under construction. But we’re building it live…so check in and watch our progress. (And let us know what you think).
3. Feed the Google content monster
Google loves blogs and rates them very highly in search results. Google wants to drive content creation. Forget Google’s stated (and lofty) mission of “organizing the world’s information.” More content gives them more room for advertising. The more often your blog/site is updated, (and then visited and linked to) the more opportunities you’ll have to rank highly.
4. Easy updates
If a new product gets a rave or your CEO has a terrific interview, you can quickly and inexpensively add it to your blog/site that day rather than wait weeks to months to update your news on a traditional site. By that point, the story has lost its relevance.
5. A contemporary, modern appearance
As you can see from our blog/site, this format enables you to easily assemble numerous elements from across the internet. You can link to video on YouTube, personal blogs, Twitter feeds, photo sharing sites like Flickr or your favorite books. This look, in one of its many incarnations, is the type of cutting edge design you’ll find on the internet.
Check in on us…we’ll keep you up-to-date as we continue this adventure.
In the meantime, if you like the idea of a blog/site and are interested in building one, give us a call.
Sites shown: http://www.segura-inc.com/ http://www.elysiumburns.com/ http://www.made-in-england.org/
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