After extensive research, Jugular approached the gay audience with messages about Meth addiction in print and at major gay pride events.
Jugular’s target marketing capabilities are best illustrated by these anti addiction advertising and street marketing messages—focused on meth abuse within the gay audience. We’ve interviewed gay addicts and their partner/caregivers in depth. Together. Often in heartbreaking dialogues. We’ve uncovered the emotional bonds in their relationships which resulted in the graphic ad seen here. Unlike all of the other advertising in gay magazines showing happy, healthy people, this is a rare realistic picture that defines demographic characteristics to achieve a market segmentation which is highly relevant. And highly emotional.
We’ve also taken the anti-addiction message to the target audience through extensive New York City street marketing during Gay Pride Week, including the enormous Gay Pride Parade.
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