Jugular is known for getting major national media coverage, not just small mentions in trade publications.
• Created approximately $20 million in publicity for two clients with total combined budgets of $500,000.
• Generated five minutes of Today Show coverage (7:30 AM, Monday morning) for our Chris Farley campaign which launched the Prometa medical protocol for addiction. Matt Lauer anchored a series of five interviews and reports.
• Created a national debate over the causes of addiction with the Farley campaign. In addition to Today we appeared on CNN, CNBC, MSNBC, hundreds of radio programs, The New York Times Magazine, and newspapers around the world as far distant as the Basque region of Spain.
• Received 2 million Google links within 48 hours of the Farley campaign launch.
• Generated virtually instantaneous coverage on The View for The Canterbury Institute (addiction centers) four hours after the ad appeared in New York newspapers. Our client was interviewed in person on Neil Cavuto’s national Fox News Program six hours after the ad appeared. He had to go home first to get a tie.
• Drove the highest YouTube click through rate ever achieved for an Age of Conan videogame banner (May 2008).
• Sold 750,000 Age of Conan video games in one week this May.
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