DEVELOPING A CUSTOM corporate identity.

05.27.2009

 
Turn on any Sunday morning television programming and you immediately see non-stop corporate advertising that’s indistinguishable. Currently, most of the world’s largest corporations believe they have to state their position on the moral beliefs and ethical conflicts in the business world. Now that’s a real challenge. For the immediate future that means joining the “green” [...]

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FUTURE TRENDS IN CONSUMER ELECTRONICS: Begin with Thomas Edison and electricity.

05.27.2009

Jugular’s founders are history buffs who firmly believe that knowing the past helps you better understand the future. That’s why when we talk about high tech marketing, you’ll find our work on Thomas Edison, the undisputed father of consumer electronics, front and center. Edison invented the phonograph, the movie camera, the incandescent light bulb, (even [...]

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EXPECTANT/NEW MOTHER marketing and advertising.

05.27.2009

 
Here’s the kinder, gentler side of Jugular. The classic adage in the business is that nothing sells better than sticking a baby and a dog in an ad. We set out to do more for Baby Depot’s expectant/new mother marketing and advertising. In-depth research with our target taught us that the watchword for this audience [...]

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AN AD AGENCY WITH HIGH TECHNOLOGY INSIGHT: Cameras and photography advertising.

05.27.2009

 
The co-founders of Jugular have over twenty years of high tech experience. We know the camera and photography target market. We’ve delineated the exact steps the price shopper takes when they try to find the cheapest digital camera online; what drives the search for the best 35mm digital cameras; and why many of these shoppers [...]

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ADVERTISING on trucks and vans.

05.27.2009

When we begin working with most new clients, we usually find they are overpaying for expensive billboard space. Ironically, in the meantime, the client’s trucks travel all over their trading area with nothing more than the requisite company name and address on the cab. Why? It may well be the “too close to it” fallacy.
Frequently [...]

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DIRT- Meet Scott Lackey and Jeff Griffith

05.26.2009

 
SCOTT LACKEY- Co-Founder/Strategic Director
With more than 20 years in the advertising industry, Scott has helped build some of the world’s biggest brands and served as strategic director at some of the most well known advertising agencies in the country. In the early 1980s, he worked on the Charlie Chaplin IBM commercials that heralded the personal [...]

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