The Blue Nectar Tequila campaign is built on original content, promotion of on-premise events, and custom cocktail recipes. The cocktail catalog consists of collaborations with prominent cocktail influencers and is positioned to present tequila, often thought of as a “shot” liquor, to the consumer in creative and unexpected ways.

We also designed POS materials for the brand. These items include the labels for a “Custom Blend” program which allowed bars and restaurants to create their own varieties of Blue Nectar Tequila.