ANDY BOY ADVERTISING

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There are over 326 million images tagged #food or #foodporn on Instagram alone. At Jugular, we start with great recipes designed to produce great images. Photography is tightly managed, from developing the art direction, to food & prop styling, to retouching. The result is a well-defined and consistent brand image that stands out from the crowd, across a wide variety of social platforms.

Broccoli Rabe has over 75,000 followers on the major social media platforms. By adopting an unbranded approach, we’ve removed the element of “advertising” from the campaign. Recipes are surrounded by quick health facts, vegetable comparisons, Facebook Live appearances by our celebrity nutritionist, Instagram Stories and more.

THE BROCCOLI RABE CAMPAIGN HAS BEEN FEATURED IN:

INFLUENCER PROGRAM

Jugular continually researches current food trends and collaborates with foodie influencers to develop accessible and appealing recipes. In 2016, the recipes garnered over 3.5M+ sponsored impressions.